Privacy of personal information is an important principle to all of us at Limestone Eyecare. We are committed to collecting, using and disclosing personal information responsibly and only to the extent necessary for the optometric services and products that we provide. We also try to be open and transparent as to how we handle personal information. This document describes our privacy policies.
Effective Date and Changes
What is Personal Information?
Personal information is information about an identifiable individual. Personal information includes information that to their personal characteristics (e.g. Gender, age, income, home address or phone number, ethnic background, family status), their health (e.g. Health history, health conditions, health services received by them) or their activities and views (e.g. religion, politics, opinions expressed by an individual, an opinion or evaluation of an individual). Personal information is to be contrasted with business information (e.g. an individual’s business address and telephone number), which is not protected by privacy legislation.
Who We Are
The name Limestone Eyecare or Dr. Justin Epstein, Private Corporation refers to the optometric office of Dr. Justin Epstein and includes full and part time staff employed therein.
Moreover, Dr. Epstein includes any optometrist or health care professional, all employees, staff and student trainees authorized to collect, use or disclose personal information. We use a number of consultants and agencies that may, in course of their duties, have limited access to personal information we hold. These include, but are not limited to computer consultants, office security and maintenance, bookkeepers and accountants, temporary workers to cover holidays, credit card companies, collection agencies, website managers, cleaners and lawyers. We restrict their access to any personal information we hold as much as is reasonably possible. We also have their assurance that they follow appropriate privacy principles.
We collect Personal Information: Primary Purpose
Limestone Eyecare uses and discloses personal information in order to serve our patients. For our patients, the primary purpose for collecting personal information is to provide optometric services. For example, we collect information about a patient’s health history, including their family history, physical condition and function, and social situation in order to help us assess what their eye care needs are, to advise them of their options and then to provide the eye care they choose to have. We may communicate this information to other regulated health practitioners, technicians, or individuals authorized to work in our practice as part of a patient’s continuing care. A Second primary purpose is to obtain a baseline of health and social information so that in providing ongoing health services we can identify changes that are occurring over time. It would be rare for us to collect information without the patient’s implied consent, but this might occur in an emergency (e.g. the patient cannot communicate) or where we believe the patient would consent if asked and it is impractical to obtain consent (e.g. a family member passing a message on from our patient where we have no reason to believe that the message is not genuine).
About Member of the General Public
For members of the general public, our primary purposes for collecting personal information are to make them aware of optometry services in general or our practice in particular, or to provide notice of special events (e.g. a seminar or vision screening). For example, while we try to use work contact information whenever possible, we might collect cell phone numbers, home addresses, fax numbers and e-mail addresses but not without consent.
About Contract Staff, Volunteers and Students
For people who are contracted to do work for us (e.g. temporary workers), our primary purpose for collecting personal information is to ensure we can contact them in the future (e.g. for new assignments) and for necessary work-related communication (e.g. sending our paycheques, year-end tax receipts). Examples of the type of personal information we collect for those purposes include home addresses and telephone numbers. It is rare for us to collect such information without prior consent, but it might happen in the case of a health emergency (e.g. a SARS outbreak) or to investigate a possible breach of law (e.g. if a theft were to occur in the office). If contract staff, volunteers or students wish a letter of reference or an evaluation, we will collect information about their work related performance and provide a report as authorized by them.
We collect personal information: Related and Secondary purposes
Like most organizations, we also collect, use and disclose information for purposes related to or secondary to our primary purposes. The most common examples of our related and secondary purposes are as follows:
- To invoice patients for optometric services, products or treatments that were not paid for at the time the services was provided, to process credit card payments or to collect unpaid accounts either ourselves or through a collection agency or attorney.
- When the cost of some optometric services, products or treatments provided by the practice to patients is paid for by third parties (e.g. OHIP, WSIB, private insurance, Assistive Devices Program, and various social assistance programs). These third-party payers often have your consent of legislative authority to direct us to collect and disclose to them certain information in order to demonstrate patient entitlement to this funding.
- To advise patients, by telephone or mail that their and eye care needs or treatment should be reviewed (e.g. to schedule their next appointment, to ensure that their eye glasses and/or contact lenses are still functioning properly and appropriate for their current needs and to consider modifications or replacement).
- To advise patient, prospective patients and others of special events or opportunities (e.g. a seminar, development of a new service, arrival of a new product) that we have available.
- Epstein reviews patient and other files for the purpose of administration, business planning and ensuring that we provide high quality services, including assessing the performance of our staff. In addition, external consultants (e.g. auditors, lawyers, quality assurance programs) may, on our behalf, do audits and continuing quality improvement reviews of our practice, including reviewing patient files and interviewing our staff. In rare cases, our practice or our consultants may make inquiries to verify that the information we have about you is accurate.
- Optometrists are required by law to notify the Ministry of Transportation if an individual fails to meet the visual requirements for holding a driver’s licence in Ontario. In this case the Ministry requires personal clinical information regarding visual acuity and peripheral visual fields.
- Optometrists are regulated by the College of Optometrists of Ontario who may inspect our records and interview our staff as a part of their regulatory activities in the public interest. In addition, as professionals, we report serious misconduct, incompetence or incapacity of other practitioners, whether they belong to other organizations or our own. Also, our practice believes that it should report information suggesting serious illegal behaviour to the authorities. External regulators have their own strict privacy obligations. Sometimes these reports include personal information about our patients, or other individuals, to support the concern (e.g. improper services). Also, like all organizations, various government agencies (e.g. Canada Customs and Revenue Agency, Information and Privacy Commissioner, Human Rights Commission etc.) have the authority to review our files and interview our staff as a part of their mandates. In these circumstances, we may consult with professionals (e.g. lawyers, accountants) who will investigate the matter and report back to us.
- Patients or other individuals we deal with may have questions about our products or services after they have been received. We also provide ongoing optometric services for many of our patients over a period of months of years for which our previous records are helpful. We retain our patient information for a minimum of 10 years after the last contact to enable us to respond to those questions and provide these services (our regulatory College also requires us to retain our patient records).
- Limestone Eyecare or its assets were to be sold, the prospective purchase would want to conduct a “due diligence” review of the practice records to ensure that it is a viable business that has been honestly portrayed to the prospective purchaser. This due diligence may involve some review that may include releasing personal information. The prospective purchaser would not be allowed to remove or record personal information and, before being provided a review of the clinical files and records, the prospective purchaser must provide a written promise to keep all personal information confidential. Only reputable purchasers who have already agreed to purchase the practice or tis assets would be provided, at closing, complete access to personal information. The purchaser would be required to maintain the same principles of privacy as established under the present privacy legislation.
You can choose not to be part of some of these related or secondary purposes (e.g. by declining to receive notice of accounts payable, by paying for your services in advance.) We do not however, have much choice about some of these related or secondary purposes (e.g. external regulation).
Protecting personal information
We understand the importance of protecting personal information. For that reason, we have taken the following steps:
- Paper information is either under supervision or secured in a locked or restricted area.
- Electronic hardware is either under supervision or secured in a locked or restricted area at all times. In addition, passwords are used on computers.
- Paper information is transmitted through sealed, addressed envelopes or boxes by reputable companies or collected by the patient who asks for the information.
- Electronic information is transmitted either through a direct line or is anonymized or encrypted.
- Verbal personal information is collected and used in such a manner that the information is not overheard by persons other than the patient or practice members.
Retention and destruction of personal information
We need to retain personal information for some time to ensure that we can answer and questions you might have about the services we provided to you and for our own accountability to external regulatory bodies.
In compliance with the requirements of other legislation, we keep our patient files and records for a minimum of 10 years. We keep any personal information relating to our general correspondence (i.e. with people who are not patients), newsletters, seminars, and marketing activities for about 2 months after the newsletter ceases publication of a seminar or marketing activity is over. You can ask us, in writing, to restrict our uses and disclosures of personal information at any time. We will also discontinue to use or to disclose your personal information after a written revocation of your implied or informed consent is received, unless we have already acted in reliance upon this consent.
We destroy paper files containing personal information by shredding. We destroy electronic information by deleting it and, when the hardware is discarded, we ensure that that information on the hard drive is destroyed. Alternatively, we may send some or the entire patient file to our patient.
You can look at your information
With rare exceptions, you have the right to see what personal information we hold about you. Often all you have to do is ask. We can help you identify what records we might have about you. We will also try to help you understand any information you do not understand (e.g. short forms, technical language, etc.). We will need to confirm your identity, if we do not know you, before providing you with this access. We reserve the right to charge a nominal fee for such requests.
We may ask you to put your request in writing. If we cannot give you access, we will notify you within 30 days if at all possible, and provide the reason, as best we can, as to why we cannot give you access.
If you believe there is a mistake in the information we have about you, you have the right to ask for it to be corrected. This applies to factual information and not to any professional opinions we may have formed. We may ask you to provide documentation that our files are incorrect. Where a mistake has been made, we will make the correction and notify anyone to whom we sent this information. If we do not agree that a mistake has been made, we will include in our file a brief statement from you on the point and we will forward that statement to anyone else who received the earlier information.
What other personal data we collect and why we collect it
Data Used: Please refer to the appropriate Google Analytics documentation for the specific type of data it collects. Google Analytics does offer IP anonymization, which can be enabled by the site owner.
Activity Tracked: This feature sends page view events (and potentially video play events) over to Google Analytics for consumption.
Like millions of other website owners, we use Google Analytics on limestoneeyecare.com. Google Analytics is a piece of software that grabs data about our visitors.
What does Google Analytics record?
- What website you came from to get here
- How long you stay on this website
- What kind of device you’re using
- And tons more
What is done with this data?
The tracking information allows me to better understand the kind of people who come to my site, what content they’re consuming, and how they’re using the website (what they click on). This allows me to make better decisions about design, marketing, and writing. Occasionally, I will compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data is included in this type of reporting. All of my activity falls within the bounds of the Google Analytics Terms of Service.
Data Used: In order to check login activity and potentially block fraudulent attempts, the following information is used: attempting user’s IP address, attempting user’s email address/username (i.e. according to the value they were attempting to use during the login process), and all IP-related HTTP headers attached to the attempting user.
Activity Tracked: Failed login attempts (these include IP address and user agent). We also set a cookie (
jpp_math_pass) for 1 day to remember if/when a user has successfully completed a math captcha to prove that they’re a real human. Learn more about this cookie.
Data Synced (?): Failed login attempts, which contain the user’s IP address, attempted username or email address, and user agent information.
Do you have a question?
Our Information Officer, Dr. Justin Epstein, can be reached at:
215 Princess Street, Kingston, ON K7L 1B3
If you wish to make a formal complaint about our privacy practices or the application of those practices, you may make it in writing to our Information Officer. She will acknowledge receipt of your complaint, ensure that it is investigated promptly and that you are provided with a formal decision and reasons in writing.
If you have a concern about the professionalism or competence of our services or the mental or physical capacity of any of our professional staff we would ask you to discuss those concerns with us. However, if we cannot satisfy your concerns, you are entitled to file a complaint with our regulatory body by writing or communicating with:
College of Optometrists of Ontario
65 St. Clair Avenue East, #900, Toronto, Ontario M4T 2YC
This policy is made under the Personal Information Protection and Electronic Documents Act. That is a complex Act and provides some additional exceptions to the privacy principles that are too detailed to set out here. There are some rare exceptions to the commitments set our above.
For more general inquiries, the Information and Privacy Commissioner of Canada oversees the administration of the privacy legislation in the private sector. The commissioner also acts as a kind of ombudsman for privacy disputes. The Information and Privacy Commissioner can be reached at:
Office of the Privacy Commissioner of Canada 30 Victoria Street Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376 Phone: (819) 994-5444
Online Information Request Form
Fax: (819) 994-5424 TTY: (819) 994-6591